Nigeria
In Nigeria, we interviewed in Hausa, Yoruba and Igbo languages. In this video, you will listen to one of four skits in Hausa language.
Language: Hausa
Theme:
Fraud - Impersonation
Other themes in Nigeria:
Cybersecurity
Physical Damages of Mobile Banking
Unreliable Money Transactions
Kenya
In Kenya, we interviewed in Kalenjin, Swahili, Luo and Turkana languages. In this video, you will listen to one of six skits in Luo language.
Language: Luo
Theme:
Digital Financial Services' Worries
Other themes in Kenya:
Fraud
Misinformation
Content Visibility
Creepiness (Data Privacy)
India
In India, we interviewed in Hindi, Tamil and Telugu languages. In this video, you will listen to one of six skits in Hindi language.
Language: Hindi
Theme:
Cybersecurity - Scams
Other themes in India:
Misinformation
Content Visibility
Cybersecurity (Stolen photos)
Digital Financial Services' Worries
Social Media Business
About the skits
Why did we use the skits?
We incorporated skits into our research methodology to uncover insights from low-income individuals regarding their awareness of digital risks and the precautions, if any, they might take to mitigate these risks. By using skits, we allowed respondents to reflect deeply on digital philosophies, offering a more nuanced understanding compared to conventional surveys.
How well did they work?
The skits, delivered in local languages by experienced voice actors, proved highly effective. Participants not only enjoyed this but also actively engaged in discussions on serious issues. Themes such as fraud and misinformation resonated with participants, many of whom had personal experiences or knew someone affected by these challenges
How were the themes defined?
The selection of skit topics was contextualized to each country, addressing the specific digital concerns prevalent in that region. For example, in Kenya, the focus was on Digital Financial Services, while in India, content visibility emerged as a major issue. Overall, the skits successfully facilitated in-depth exploration of digital issues and provided a platform for participants to share their perspectives.