Understanding digital lives

Pioneered by social research firm Decodis, digital portfolios leverage high-powered, scalable and low-cost research methods to listen to the poor in their own language and in their own voice. The resulting digital portfolios provide deep insights to help unveil the way people use their digital ecosystem to thrive – and where gender gaps lie. Answering questions about how the poor use digital technologies – and whether they recognize the benefits and risks inherent in their growing digital footprint – can inform decision makers and equitable product design.